With customer demands and eCommerce sales continuing to grow at lightning speed day after day, the supply chain is taking on a different—and highly important—role in shaping the customer experience. A late delivery or laborious return process can cause enough dissatisfaction to drive a customer to the competition. In addition to fast shipping and low prices, retail giants like Amazon and Walmart place a heavy emphasis on the customer experience, a China-born concept that is now going global. Widely known as ‘New Retail,’ Alibaba defines its holistic approach as “the complete integration of online, offline, logistics, and technology for a single value chain.” According to Frost & Sullivan, by 2020, customer experience will exceed price and product as the key brand differentiator, further fueling the urgency for supply chain leaders to adapt to this burgeoning trend.
In response to industry demands, Tompkins International has integrated its decades of experience in strategy, technology, logistics, and commerce to deliver a true end-to-end supply chain solution to help clients achieve profitable growth.
Strategy: Traditional supply chain strategies were not designed to meet the needs of eCommerce today, which requires a flexible, agile approach. From business modeling and go-to-market strategy to New Retail, China/APAC and digital transformation strategy and structure, Tompkins offers a breadth of options for businesses looking to optimize their supply chain strategies and ensure long-term success.
Technology: Evolving supply chain strategies require the right technology to achieve maximum efficiency and profitability. Like customer demands, technologies are constantly growing and critical to ensuring an optimal, seamless customer experience. Tompkins’ technology solutions span from warehouse execution systems and robotic solutions to business and consumer intelligence to offer end-to-end supply chain support.
Logistics: Arguably the most complex and costly element of the supply chain, logistics pose a great challenge to businesses looking to expand their reach while also cutting costs. Tompkins leverages its cutting-edge technologies and distributed logistics network to provide companies with a full-service logistics solution, from material handling system, facility and network design to fulfillment and transportation execution and life cycle management and support.
Commerce: The combination of strategy, technology and logistics facilitates robust commerce initiatives, which are vital to achieving profitable growth. Embracing a customer-centric approach, Tompkins’ commerce capabilities enable businesses to provide a seamless customer experience, including channel design, development and management, digital marketing and merchandising, payment processing and revenue management, and cross border and global digital commerce.
Learn more about Tompkins International’s end-to-end digital commerce solutions.